HeroesTD

About the Game

Heroes TD is a Web3 tower defense game where players collect, summon, upgrade, and trade NFT heroes. My role was to create a game experience that feels rewarding, immersive, and easy to navigate while maintaining a strong visual identity.

My Role

• UI/UX Design

• Gamification Design

• Design System

• Web3 Product Design

The Challenge

Design a complex Web3 gaming platform that balances gameplay, NFT mechanics, and marketplace features without overwhelming players.

The Solution

I designed a cohesive game ecosystem that combines intuitive user flows with engaging reward systems. Every interaction—from opening blind boxes to summoning heroes and trading NFTs—was crafted to create excitement and encourage continued engagement.

Design Highlights

Gamification

Designed rewarding mechanics including Blind Boxes, rarity tiers, summon animations, collectible heroes, and progression systems to keep players motivated.

Character Illustration

Created a vibrant cast of stylized 3D-inspired heroes with distinct personalities, making every collectible feel unique and memorable.

Outcome

The final product delivers a visually engaging Web3 gaming experience where gameplay, collectibles, and marketplace interactions work together seamlessly. The project showcases my ability to combine UI/UX design, gamification strategy, and illustration into a cohesive product that is both functional and enjoyable.